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Case Details:

Case Code : BSTA143
Case Length : 09 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : India
Industry : PC (personal computer)

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction

In August 2005, HCL Infosystems' (HCL) cheapest PC, priced at Rs. 9990 was unveiled at a press conference in Madras, Tamil Nadu, by the Union Minister of Communications and Information Technology, Dayanidhi Maran. Maran remarked¹,

"Today's announcement by HCL is in line with the National objectives set in the National Common Minimum program (NCMP) of the Government and the 10-point agenda that I had outlined in the beginning of my term. Improved IT usage and IT production will be critical to our national economic development. Affordability of systems will ensure that the power of computing reaches to every one especially, the homes, education sector and the Small and Medium Businesses (SMBs). We are looking forward to work closely with the industry in increasing PC penetration in the country."

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Ajai Chowdhry, Chairman and CEO, HCL Infosystems Ltd. said², "The launch of HCL's PC for India is a landmark achievement for HCL. We have taken many first steps to help users realize the full potential of IT in India by enabling affordability and empowering more individuals with the power of computing. I sincerely hope that this initiative will also help us realize the 'PC in every home' dream that we have for the country"...

Excerpts >>

1] www.hclinfosystems.com
2] ibid.

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